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digital storytelling examples marketing

Stories helps bind your content together which otherwise might seem scattered. Global diaper brand Huggies leveraged the power of hugs to win moms emotionally. Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!). Much like how Lyft took advantage of multiple platforms to share one message, successful transmedia storytelling allows brands to tell a story across several platforms. BACARDÍ is the largest spirits company in the world. Use an influencer to convey your message and offer a solution to the problem. Written By Joydeep Bhattacharya Joydeep Bhattacharya is a digital marketing evangelist and author of the popular SEO blog SEOsandwitch.com. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Facebook has already launched 6-second ads to deliver faster messages and drive instant action from audiences. It’s more of a personal choice than what you as a brand would offer. In the case of marketing, getting your audience to listen to your story means understanding their mental state, their likes and dislikes, their attention span, their behavior, etc. Rather than focus on selling Apple products, the ad showcased how we can still connect, communicate and create even if stuck at home — albeit with the help of Apple technology. Their video features a mom and her newborn baby in the hospital. The English team is among the most popular in the world, and now has a next-gen stadium tour to back up its brand prestige. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. Do not steal other people's ideas or try to come across as someone you are not just to impress them (that's like your parents acting like teenagers to impress your friends). Watch the full 5-minute video on creating conflict in a story: There is a reciprocal relationship between listening to and telling stories. Not only do people understand stories, they also like them. Sure you can follow the directions included with every set, but building a pirate spaceship is much cooler. People are always interested in learning something new about their own culture or a culture about which they don't know. The brand’s Beauty Portraits series is a great example of this type of emotional content that resonates with consumers and provides them value beyond utility of the product or service. Have a look at the below example from Patagonia, the outdoor clothing brand. Click here to learn more and get started. Cater your storytelling to the platforms that suit your audience. As digital storytellers, brands can utilize technology and computer-based tools to share their messages. Identify the obstacles to getting your audience to listen to you, such as: Once you've eliminated as many of the obstacles that you can, make sure that you are implementing #1, #2 and #3 above. Storytelling is known to increase the levels of Oxytocin, The Art of UX Storytelling: How to Create Your Brand’s Story, 20 Pre-Production Tips to Create Successful Video Content, How to Craft a High Converting Explainer Video, 9 Tips to Take Your Blog Content from Average to Awesome, How to Write Hero Headlines to Skyrocket Click-Through Rates, obstacles to getting your audience to listen, The Ultimate Guide to Developing Buyer Personas (with Templates! You can expect a quick reply from our team. Here’s what you need to know about digital storytelling. Good narratives have a solid beginning and end, typically introducing tensions or problems that are resolved by the end of the story. Here’s everything you need to know about creating a style guide for your brand. Stories based on real life are some of the best in the world. By continuing to browse the site, you are agreeing to our use of cookies. A story is an “account of imaginary or real people and events told for entertainment,” and storytelling is simply the art of sharing a message in the form of a story. It uses parallax scrolling to provide a 3D effect to the story and makes reading it fun: Dive Deeper: 22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond. Here is the complete collection of their stories that you can listen to get inspired and improve your own branding efforts: Brand storytelling is the future of marketing. We'll be in touch shortly. It promoted the use of Huggies diapers in hospitals and pressed on the message that Huggies is the best gift a mother can give her baby. In fact, 92% of consumers want ads that feel like stories: From oral storytelling in prehistoric times to hieroglyphic storytelling in Ancient Egypt to our modern-day movies, stories have always found a special place in our lives. (infographic), How to ask for a review: Top tips for case studies, testimonials and beyond. If you can tell the story with video or moving images – go for it. Visual storytelling through images and video can be especially engaging on these platforms. And in order to implement storytelling in your marketing strategy, you need to understand the principles of storytelling. With the right narrative, brands can speak to their consumers in a way that resonates. In other words, your brand personality should be reflected in your story, so if you are a rule-bending startup, create a funny or irreverent narrative. User-generated stories are often able to inspire people much more than brand stories. The result of the campaign was amazing with sales of Huggies Newborn Diapers increasing by 30%. You can create long-form stories in a presentable manner using text and images. We’re always looking for authors who can deliver quality articles and blog posts. Below are the different types of storytelling formats for advertisers: This is a form of storytelling where advertisers create mini video ads to connect with audiences and deliver their message. Key Takeaway: Remain authentic and share something inspirational with your audience. Key Takeaway: Don’t be afraid to get personal with your customers. Keep an eye out for a Welcome email from us shortly. As long as you stay true to your brand, it will be easy for people to react (and connect) to your story. With consumers engaged on various communication channels, this multiplatform storytelling is necessary for brands to reach the people who matter. Invest time in interviewing others or being interviewed by others. Thousands of your peers will read your work, and you will level up in the process. Related Content: 5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy. Dive Deeper: How to Build a Strong Personal Brand Using Webinars. What do stories have to do with marketing? Dove is one of the first brands that popularized the idea of featuring their customers in their videos. You can read more about our cookie policy in our, their mission statement also features interactive elements, What is a style guide and how does it support your branding efforts? As one of America’s leading papers, the Washington Post utilizes a variety of storytelling tools to engage audiences, enrich the experience and increase comprehension. Most likely, more than you think. How Much Work Does It Really Take to Build a Popular Podcast? You want your story to connect with customers so that product buying happens naturally. This is also the kind of story that communicates the brand’s genuine appreciation for their customers. The brand has grown in tremendous popularity because of the storytelling strategy they've used. updates. Author Cathy Yardley uses a simple formula for this called GMCD: So, you need to make your customers or niche influencers the hero of your story and when we first see them, they have an issue or a problem that they want to solve, or a desire or action they want to achieve. In fact, Neil Patel has said that “62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. Their campaign was based on research that proved that hugs help stabilize babies' vital signs, ward off illness and promote brain development. IKEA Singapore uses humor and hilarious puns in their storytelling videos to illustrate practical storage and furniture solutions. Put Digital Spark Marketing to Work For You, Build Innovative Change Before You Are Forced To, Integrated Marketing Strategy Will Win Everyday, 14 Jaw-Dropping Guerilla Marketing Lessons and Examples, 13 Extraordinary Marketing Lessons from Taylor Swift, continually looked for new problems to solve, Learning from 2 of the Best Marketing Strategy Case Studies, Visual Content … 13 Remarkable Marketing Examples to Study. Be funny but stick to your brand values at the same time. Research by Orbit Media revealed that bloggers who create stories of more than 2,000 words reported stronger results when compared to the ones who created stories fewer than 500 words: Here is an example of long-form storytelling on the topic Modern Women in the Land of Genghis Khan created by BBC.

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