var tds_more_articles_on_post_enable=""; var tdLocalCache = {}; Vive, a spiked seltzer company made by Braxton Brewing Company, is launching its pumpkin spice hard seltzer next month. Bummer! //td_block class - each ajax block uses a object of this class for requests var td_please_wait="Please wait..."; on: function(evt, cb) { event : evt, If you're looking for a simple recipe to simplify your weeknight, you've come to the right place--easy dinners are our specialty. They announced the new pumpkin spice hard seltzer in an Instagram post noting that the limited-edition flavor would be released in mid-September. } VIVE Hard Seltzer has announced that it is "tying into America's love affair with pumpkin spice" and releasing limited-edition six packs of the increasingly inescapable flavor. Evan had previously punk’d his brother with some “bad” VIVE flavors (because that’s what brothers do), but when Jake blindly tasted the pumpkin spice flavor he had requested he was surprised by his brother’s creation. this.atts = ''; Looking at the category, VIVE found an opportunity to play on the seasonal success of consumer tastes in other alcoholic beverages. When Braxton announced the new flavor on social media on Aug. 13, the copy for the graphic read, “Yep. "; “There are few other products where a flavor profile and a customer base align so directly, that we wanted to be sure that we nailed the flavor. Braxton Brewing Announces Release of VIVE Pumpkin Spice Hard Seltzer, Ultimate 6er | The Gloom Index of Radiohead, Wild Leap Brew Co. | Birthday Month Triple IPA, An Interview with GABF’s Biggest Winners, Sun King, Primary Colors Releases First Set of Blended Beers to Market. var td_email_user_incorrect="Email or username incorrect! Come mid-September you will be able to find these delicious abominations at your local Kroger. MyRecipes.com is part of the Allrecipes Food Group. , A post shared by Braxton Brewing Company (@braxtonbrewco) on Aug 13, 2020 at 5:05am PDT, “I looked at them [the marketing department] and I said ‘Guys, we are creating a pumpkin spice hard seltzer, like, let’s just lean into it. var tdBlocksArray = []; //here we store all the items for the current page var tds_smart_sidebar="enabled"; Braxton Brewing Co. announced the launch of VIVE Hard Seltzer Pumpkin Spice in August, becoming the first hard seltzer brand to create a pumpkin spice flavor. Looking at the category, VIVE discovered a chance to use the seasonal success of customer tastes in other alcohols. As its name suggests the VIVE Hard Seltzer Pumpkin Spice will combine the classic notes of pumpkin spice with the bubbly hard seltzer youâve come to know and love. Customers will mostly be able to find it at Kroger stores in Kentucky, Indiana, Tennessee and … htmlTag.className += ' td-md-is-safari'; It doesn’t taste artificial. The cult-favorite earned that honor for the second year in a row after releasing three exciting new seasonal flavors: lemon, tangerine, and mango. Bummer! Like us on Facebook to see similar stories, Tropical Storm Eta dumps blustery rain on Florida west coast, Police crackdown rocks top Mexican tourist resort, Pumpkin Spice Hard Seltzer Exists Because 2020 Isn't Done With Us Yet. The idea for the VIVE seasonal came last pumpkin spice season when Braxton’s Co-Founder and CEO Jake Rouse asked his brother, Evan Rouse (co-founder and CPO), to create a pumpkin spice flavor for their VIVE brand. The only hard seltzer on the market that tastes like real fruit. And so, what is the natural reaction of the customer? You can snag a six-pack starting next month for the suggested retail price of $9.99. “We were all pretty confident it was going to taste terrible,” Jake said. ( function () { (adsbygoogle = window.adsbygoogle || []).push({ Celebrate the upcoming change of seasons with a limited release of a refreshing twist on your favorite fall flavor! if ( -1 !== navigator.userAgent.indexOf('Firefox') ) { So...who wants to carpool?! Itâs like wearing a cardigan to the pool: confusing, uncomfortable, something no one asked for and yet, now that you've heard it, you can't stop thinking about it. var tds_snap_menu="snap"; According to Rouse, VIVE's PSHS (sure, let's make that abbreviation happen, nothing matters anymore) will have an "incredible aroma" with hints of anise, cinnamon, and pumpkin. 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What was last year’s meme-worthy joke is now Braxton’s reality. htmlTag.className += ' td-md-is-os-x'; Everybody understands the stuggle of getting dinner on the table after a long day. “When my brother (Evan Rouse, Chief Innovation Officer) had me try his take on Pumpkin Spice Hard Seltzer, I knew it had to exist in this world,” said Braxton Brewing Co-Founder and CEO Jake Rouse, who is incorrect. "It's fall, y'all," one version says. (function() { When my brother (Evan Rouse, Chief Innovation Officer) had me try his take on Pumpkin Spice Hard Seltzer, I knew it had to exist in the world,\" shares\u00a0Jake Rouse, Co-Founder and CEO at Braxton Brewing Company. if ( navigator.userAgent.indexOf("Edge") > -1 ) { My face lit up. "The response has been incredible," he told WFMY. CEO of Braxton Brewing Company Jake Rouse included a self-deprecating statement when he made the big reveal: "VIVE Pumpkin Spice is likely going to be laughed at initially, but when you try it, you'll quickly understand why we're thrilled to launch!". Even better, VIVE is the only hard seltzer produced locally - not by a big beer company. With the launch of Pumpkin Spice Hard Seltzer, VIVE has actually developed a clearly refreshing version of an extremely expected flavor profile. Is it already on your shopping list? VIVE Pumpkin Spice is likely going to be laughed at initially, but when you try it, you’ll quickly understand why we’re thrilled to launch!”. Is it a blessing? if ( navigator.userAgent.indexOf("MSIE 10.0") > -1 ) { Like White Claw, the 10-oz. tdLocalCache.remove(resource_id); Alas, it's inevitable that yet another #WhiteClawSummer for the record books is slowly fading into the distance as Halloween candy and PSLs start popping up. So hats off to them on presumably winning the race to get this weird idea to market. htmlTag.className += ' td-md-is-iemobile'; var tds_more_articles_on_post_pages_distance_from_top=0; There was no national shortage this year, so White Claw remained the MVP of summer. Vive, a spiked seltzer company made by Braxton Brewing Company, is launching its pumpkin spice hard seltzer next month. .no-js img.lazyload { display: none; } })(); exist: function (resource_id) { "There are few other products where a flavor profile and a customer base align so directly, that we wanted to be sure that we nailed the flavor. Customers will mostly be able to find it at Kroger stores in Kentucky, Indiana, Tennessee and Ohio; some independent liquor stores in those states will sell it as well. But back to the hard seltzer. This is real. this.ajax_pagination_infinite_stop = ''; //show load more at page x 2020 Bustle Digital Group. When my brother had me try his take on Pumpkin Spice Hard Seltzer, I knew it had to exist in the world," Jake Rouse, the co-founder and CEO of VIVE's partner company, Braxton Brewing Company, said in a statement. VIVE Hard Seltzer. // td_js_generator - mini detector Pumpkin Spice drinks … You don’t get a big Stevia taste. htmlTag.className += ' td-md-is-chrome'; tdLocalCache.data[resource_id] = cachedData; if ( /chrom(e|ium)/.test(navigator.userAgent.toLowerCase()) ) { Take a sip.”, We’re excited to announce that @viveseltzer VIVE Hard Seltzer Pumpkin Spice six-packs will be hitting shelves at retailers across Ohio, Kentucky, and Tennessee in mid-September! Reviewed on 10-15-2020 By Tim McKirdy. } function gtag(){dataLayer.push(arguments);} this.block_type = 1; //block type id (1-234 etc) If you live in Ohio, Kentucky, or Tennessee, congratulations! this.td_current_page = 1; // The Vive pumpkin spice hard seltzer is expected to be released mid-September. Another confirmation we are living in end times? Vive, The Inevitable Existence of a Pumpkin Spice Hard Seltzer Is Almost Upon Us. gtag('js', new Date()); "; if( -1 !== navigator.userAgent.indexOf('IEMobile') ){ Go ahead. var tdc_is_installed="yes"; } "Leggings, leaves, and Claw'tes.". If you love it –– and you live in one of those three states –– you're in for quite an autumn. More pumpkin spice hard seltzers are coming. var td_ad_background_click_link=""; He has made a name for himself in the media world as a writer and editor, relentlessly covering various topics. enable_page_level_ads: true transition-delay: 0ms; Vive Pumpkin Spice Hard Seltzer 6 Pack; Vive Pumpkin Spice Hard Seltzer 6 Pack. data: {}, For an easy supper that you can depend on, we picked out some of our tried-and-true favorites that have gotten us through even the busiest of days. Submit your email below to receive our monthlyish newsletter on reviews, tours, events and more! You may be able to find more information about this and similar content at piano.io, Restaurants Offering Veterans Day Discounts, Coffee Mate Is Launching Glazed Donut Creamer, Olive Garden Thanks Military With Breadsticks, Best KitchenAid Deals For Black Friday 2020, This Santa Claus Starbucks Frapp Is So Festive, Walmart Is Stocking Smaller Turkeys This Year, Red Lobster Is Selling Cheddar Bay Biscuit Gifts, Taco Bell's Chicken Chipotle Melts Are Here. Whether or not a pumpkin spice hard seltzer … "; }, window.tdwGlobal = {"adminUrl":"https:\/\/www.drewreportsnews.com\/wp-admin\/","wpRestNonce":"1995f78577","wpRestUrl":"https:\/\/www.drewreportsnews.com\/wp-json\/","permalinkStructure":"\/%year%\/%monthnum%\/%day%\/%postname%\/"}; htmlTag.className += ' td-md-is-android'; We know what we’re doing here,’” Jake said. No forks or spoons required, just easy-to-pick-up party foods, so you can clean up in no time. Many jobs involve sitting at a desk for the majority of the day, getting up a few times to fill up on coffee or... VIVE Debuts New Pumpkin Spice Flavored Hard Seltzer Nationwide, Different Types of Physically Active Jobs, 5 Ways Modern Technology Makes Life Safer, Ways To Help Your Dog Enjoy Lengthy Car Rides, Tips To Boost Your Restaurant’s Curb Appeal, MIT Develops 97% Accurate Cough Detector for Pandemic Screening. Customers will mostly be able to find it at Kroger stores in Kentucky, Indiana, Tennessee and … get: function (resource_id) { Surely at least pumpkin spice soda would be A Thing by now if it made any kind of sense, right? var htmlTag = document.getElementsByTagName("html")[0]; The new beverage promises to deliver "an aroma and taste known to the pumpkin spice lover," which will keep you "coming back for more. " var td_magnific_popup_translation_tPrev="Previous (Left arrow key)";
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