Subscriber A can of each sets you back just 100 calories and contains 5% alcohol by volume. Cans are far more low-maintenance than glass: Not only are they more portable, but you can bring them to the beach or the park disguised as regular soda, no corkscrew needed. At least one valid email address is required. “Since last summer, what we’ve really learned is that hard seltzer is certainly not a fad,” says Casey O’Neill, senior product development manager of the Boston Beer Company, which owns Truly Hard Seltzer. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. In 2019, White Claw was the law. In the end we couldn't deny that Claw is the law. No chemical taste and had a bit of sweetness. There is always going to be a far more delicious way to get drunk: Hard seltzer is never truly enticing in the way a dry rosé with an ice cube in it next to a pool can be, nor as soul-hugging as a bready IPA in an air-conditioned brewery. In the 52 weeks ending October 6, 2018, White Claw brought in $154.8 million in sales. Modi notes that White Claw and Truly have strong distribution and argues that … What’s more innocent-sounding than seltzer? One to watch is Truly, which is Boston Beer's version of White Claw. Everywhere you go people are talking about “The Claw” or there are memes out there dedicated to white girls and White Claw. All rights reserved. A 12-pack of White Claw retails for about $15, which is about the same price as a 12-pack of domestic light beer. (Yes, it is also that!) That hard seltzer has a relatively low ABV and little or no additional sugar allows most versions to remain in the 100-calorie range, which is pretty much as low as you can go if you’re drinking alcohol (a shot of vodka, for example, has about the same number of calories). Both brands don’t have all of the same flavors, but most of them are pretty close. There are now nonalcoholic bars and even sober influencers, and, in short, a seemingly greater interest in making drinking less of a central role in social life. Either one is going to be a better option that something like a Bud Light, which has 110 calories and 6.6g of carbohydrates. When I drank the Truly it just tasted like LaCroix to me, just water with like a tiny drop of flavoring that did nothing for me. Follow me as I venture slightly out of my comfort zone to try different foods and restaurants. When I take a sip of something carbonated like these drinks, I’m immediately expecting that sugar rush I get when I drink pop, but when that rush never comes, I’m just left with a bad taste in my mouth that I can’t over, and it totally ruins any possibility of finishing the can. When you look at the two major players in the space right now, the two that we’re comparing in this article, White Claw comes in at 100 calories with 2g of carbs/sugar and 5% alcohol. But despite its just fine-ness, hard seltzer may have the most staying power out of all three: It’s cheap, it’s easy, and it has a sense of humor about itself, making it slightly more immune to derision. But seltzer continues to be a drink favored in office refrigerators for its better-for-you blandness and ability to be shorthand for an identity (are you a pamplemousse person or a peach-pear?). Unless you’ve been living under a rock this summer, then you know that hard seltzers are the new hit alcoholic drink with, well, everyone. On a Post-Election "Real Time," Bill Maher Raises Alarms and Talks Reconciliation. It's free. But it’s just not for me. A group of fellow Business Insider colleagues and I recently sampled select flavors from both brands and found that when it comes to hard seltzer, there's a reason White Claw is flying off shelves. It was so popular la… Truly vs. White Claw – Taste Test I want to start off by saying that these are the only two hard seltzer brands that I’ve tasted to date. “The success of White Claw … [is] indicative of the 2019 type of hypermasculinity that is currently en vogue,” McCarthy writes. And while it’s not that big of a difference, if you’re day drinking in the summer and start putting back quite a few of these, those numbers could add up. In a Nielsen survey, more than half of respondents said they bought ready-to-drink canned cocktails because they were “convenient.” The second most popular response was that customers liked that they could pick them up in the grocery store: Hard seltzer’s low ABV content allows it to be sold anywhere you can buy beer. The Truly flavors we sampled included orange, lime, grapefruit, lemon, pineapple, mango, passion fruit, and pomegranate. Available in original, black cherry, mango and strawberry, Truly Lemonade is perfect for the drinker who likes the light-bodied, low calorie count of a hard seltzer but needs a little more flavor. 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But according to O’Neill, Truly’s sales, in particular, are up nearly 200% since last year and have only grown in the colder months. The only real difference is that there’s a huge “Bud Light” sprawled across the can, so men can finally feel comfortable being seen drinking hard seltzer — thanks Bud Light! And in pretty much all cases, I found White Claw to be smoother and taste better. As you probably already know from perusing the grocery store these past few months, almost every big-name brand now has its own take on hard seltzer. UBS analyst estimating to Business Insider, Boston, inspired by their wives’ love of sparkling water, decided to home-brew an alcoholic version, Bud Light and Corona came out with seltzer-adjacent lighter, fruitier versions of its flagship beverages, LaCroix became a strange kind of status symbol, Letter of Recommendation about LaCroix in the New York Times, Portland, Maine police department had to issue a statement on Twitter.
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