Through a proper training and guide, a salesman can be a valuable medium between the marketer and the prospective customer. If you continue browsing the site, you agree to the use of cookies on this website. If you continue browsing the site, you agree to the use of cookies on this website. Research has also proved that rural consumers do not change their products frequently if they are satisfied with the product. 1. 1. Scribd is the world's largest social reading and publishing site. MARKETING MANAGEMENTPresented By: HAZEL R. TANILON 2. Scribd will begin operating the SlideShare business on December 1, 2020 * 3. Looks like you’ve clipped this slide to already. Clipping is a handy way to collect important slides you want to go back to later. Branding ppt 1. Price and value for money are high on their list.
Rural branding calls for a greater component of local media and less of the mass media. * High saturation levels in urban* Growing awareness of brands in rural* Ever-growing aspirations in rural* Proliferation of brands in urban* No effects of slow down on rural markets ! The scope of marketing addresses the question what is marketing, what is marketed, the marketing process and who performs the marketing. Chapter 14 Cross Cultural Consumer Behavior, No public clipboards found for this slide, Fastest Growing elearning company in asia pacific. * By Ranjit Achary 2. The production and selling process loses its significance without efficient marketing. No public clipboards found for this slide. Learn more. Other management problems calling for inputs from marketing research include pricing decisions, test marketing of new and/or revised products, and estimates of future personnel requirements. Brand loyalty is high. Total income in rural India (about 43% of total national income) is expected to increase from around US$220 billion in 2004-2005 to US$425 billion by 2010-2011, a CAGR of 12. In developing a strategic marketing plan, your brand serves as a guide to understanding the purpose of your key business objectives and enables you to align the plan with those objectives. Now customize the name of a clipboard to store your clips. In rural India marketing of a product mainly happens by the word of the mouth and by peer experiences of use of the product, due to the comparative less use of television and almost no access to internet. Branding in rural marketing 1. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. Henkel Spic India has started a project called Hariyali Safar, or green journey, aimed at rural marketing. It is a process of face to face interaction between the salesperson and the prospective customer. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Every time a user proceeds to this external website and makes a purchase, you receive a commission. Basically, affiliate marketing is a type of digital marketing where a person partners up with other businesses in order to receive a commission for the traffic s/he generates for this business. Rural marketing ppt 1. Looks like you’ve clipped this slide to already. Learn more. Now customize the name of a clipboard to store your clips. Marketing: Identifying the needs of customers and potential customers, providing products/services that satisfy their needs, and developing efficient processes or systems to deliver your product/service to the market when, where, and how consumers want it. You can change your ad preferences anytime. Imagine this: you put a link to an external website on your own blog or website. The following have to be kept in mind while the marketer makes a decision on the product. Clipping is a handy way to collect important slides you want to go back to later. If you continue browsing the site, you agree to the use of cookies on this website. Reduced Burden on Urban Population: Rural marketing can contribute to rural infrastructure and … A good salesperson is the one who has thorough knowledge about the product he is about to sell and tries to strike a common point of link between the product and the customer needs. Not only does the cultural landscape differ, the factors that influence purchasing decisions differ too.
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