https://1.bp.blogspot.com/-9o3bdHJMZnw/VnHxRcBafII/AAAAAAAABIc/wGjS2piyQ9g/s1600/20151018_185512-1.jpg. What’s to Love? The benefits of using a descriptive logo are, of course, not experienced in the same way by every brand. Alberto is a minimalist geometric font with a difference. This geometric, condensed sans serif font is the perfect headline choice. Jonathan Luffarelli is an Assistant Professor of Marketing at Montpellier Business School (France). Another one from Hustle Supply Co. Find it here. Conversely, Animal Planet made its logo even more descriptive by adding an elephant to the design. r/identifythisfont: A Subreddit for Identifying Fonts: show us a sample and we'll try to find the font. What’s to Love? It is thus a brand element that is frequently seen by stakeholders, particularly consumers. Described as loopy and quirky, you can’t miss this monoline script font from Hustle Supply Co. Find it here. Find it here. What’s to Love? u/GiantMexicanSquid. What’s to Love? Logo design choices might seem inconsequential to some. Great for logos, quotes, clothing, invitations. Find it here. Perfect for any vintage designs or when you need to make an impact (in the most elegant of ways). What’s to Love? Perfect for anything vintage themed across your branding and promotional projects! If you have not guessed it yet, the logo on the right is what we consider descriptive, and the logo on the left is what we consider nondescriptive. Find it here. It comes with uppercase, lowercase, numerals, punctuation and multilingual characters. Leafy is a handwriting brush font with a handmade feel and one of the best free fonts available at the moment. User account menu. What’s to Love? We presented their logos and product descriptions to 2,630 individuals and found that descriptive logos were more often associated with a higher willingness to buy. This free sans serif font is the result of a collaboration between Hustle Supply Co. & Font Forestry. Crafter takes it’s inspiration from hand-painted metal signs and is perfect for logos, t-shirts, posters and more. Find it here. Find it Find it here. This pretty calligraphic font is perfect for weddings, signatures, blog headers and more. A classic hand drawn marker font with a youthful personality. The creators of this san serif font, Westmeath describe it as “a bit art deco-ish” and a “classic/vintage yet trendy font”. Her work has been published in leading journals such as the Journal of Marketing Research and the Journal of Business Venturing. Another distressed sans serif font that is so versatile it could easily become part of your everyday font arsenal. Which logo should you choose: the one on the right or the one on the left? Think adventure. What’s to Love? For such products or services, the design elements of a descriptive logo bring to mind the negative concepts some consumers associate with them (deforestation, death, and bug bites). They discovered descriptive logos (those that include visual design elements that communicate the type of product) more favorably affect consumers’ brand perceptions than nondescriptive ones (logos that are not indicative of the type of product). What’s to Love? Find it here. An easy choice as one of our best free fonts. Find it here. Find it here. A masculine cursive handwritten font, perfect for banners, logos and blogs. Rough and uneven, yet bold and strong, it’s perfect for (as the creator states) branding, quotes, headlines and many other projects. We compared the effects of having a descriptive logo for brands that are familiar to consumers and brands that are unfamiliar. Find it here. Brownhill is a beautiful script font, perfect for romantic projects. What’s to Love? Furthermore, the design characteristics of logos can considerably impact consumer behavior and brand performance. Successful branding is about telling a story that will influence customers’ emotions – plain and simple. Old Great Value Logo. Find it here. If you love grit and grunge, you’ll love Mr Greaves. With an eye-catching circular style, this modern, rounded san serif font was created by DeFharo. What’s to Love? What’s to love? Find it here. Her work has been published in leading journals such as Management Science, the Journal of Marketing Research, and the Journal of Business Venturing. What’s to Love? Elsie is a feminine font, perfect for anything related to women, glamour and fashion. To explore whether and when brands benefit more from descriptive or nondescriptive logos, we conducted seven experimental studies and analyzed the effect of logo design on brand equity for 597 companies. Her main research interests include exploring the impact of social media marketing and platforms on online content consumption. We asked our designers at Easil to put together the ultimate guide of the best free fonts for you to use, including the steps for adding them to your designs too. What’s to Love? Each logo was accompanied by the same short description of the restaurant. What’s to Love? Great Value logo vector. Natural brush marks to die for, Atmosphere is a font that is perfect for your branding projects, social media posts and blog headers. A martial-arts inspired brush style font that will give your designs some movement and punch! What’s to Love? If you want the personal touch, use Mindfully. Find it here. What’s to Love? Asfalto is a bold, textured font, perfect for headings, posters and more. We then obtained their logos and asked research assistants — who did not know the purpose of our study — to code whether these logos were descriptive or nondescriptive, as well as 13 other design characteristics of the logos (such as symmetry, shape, color). What’s to Love? Only upload fonts into Easil that you have full permission to use. Ciderhouse font can be downloaded free here. Find it here. 1. Designed by Jeremy Vessey. Beautiful curves. What’s to Love? Attractive and full of personality. r/identifythisfont.
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